Accessibility and credibility are key to local success

Choose familiar referrers and intermediaries to secure trust and invest in raising your profile, says Clare Trippier

Commoditisation, mergers and acquisitions have become commonplace but to many people, traditional, accessible and local law firms are still a necessity. They are preferable to faceless conglomerates or international groups that gobble up household names that have been part of their community for years.

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